“Combating Puppy Mills and Protecting Pets: We achieved record funding in Congress for enforcement of federal laws to protect animals, including an annual increase of $5 million for oversight of the Animal Welfare Act; that was on top of an additional $4 million in FY 2011 specifically targeted for large-scale commercial puppy mills. The Shelter Pet Project—a collaboration of The HSUS, the Ad Council, and Maddie’s Fund—released a new collection of game-changing TV, print, radio, online, and outdoor ads to promote adoption of shelter pets nationwide and to reduce the euthanasia of healthy animals. The ad campaign has generated $50 million in advertising since its launch in 2009, and is expected to generate an additional $50 million with the latest round of ads. Since the campaign started—coincident with so many good efforts from other organizations working on the problem, and our own campaigns targeting all aspects of the pet overpopulation challenge—the euthanasia of shelter pets has declined by 10 percent, and in two years, the percentage of pets adopted from animal shelters and rescue groups into loving homes has risen from 27 percent to 29 percent.”
‘The HSUS was named the number-one organization by Philanthropedia (part of GuideStar) in the latest rankings of national animal protection groups, based on the highest impact for animals. The rankings were compiled by outside experts throughout the field of animal protection—including shelter directors, veterinarians, senior staff members of animal nonprofits, and professors and researchers.”
Wayne Pacelle, President and CEO of The Humane Society of the United States, leads 11 million the mission of celebrating animals and confronting cruelty.
Fetch good news for animals, wild or tame.
The top ten victories for 2011 are listed on Wayne Paelle’s blog A Humane Nation. I love reading his blog. I can never get enough of good news. I know we can keep doing more for animals.
What are you doing for animals? I’d love to hear from you.